PsyErgo auf der CHI 2021

Daniel Reinhardt und Johannes Borchard präsentierten eine Arbeit, die sich mit der Entwicklung und Evaluation von alternativen Darstellungsmöglichkeiten für Datenschutzrichtlinien beschäftigt. Ihre Visual Interactive Privacy Policy soll es Menschen zukünftig ermöglichen, sich leichter mit den oftmals komplizierten Inhalten auseinanderzusetzen und sich auf diese Weise vor Datenmissbrauch schützen zu können. 
 

Abstract

Online privacy policies should enable users to make informed decisions. Current text policies, however, lack usability: users often miss crucial information and consent to them without reading. Visual representation formats may increase comprehension but are rarely used in practice. In an iterative design process, we gathered qualitative feedback on typical policy contents and on existing and newly designed representation formats. We developed design guidelines and a Visual Interactive Privacy Policy based on the Privacy Policy Nutrition Label enriched with control options and further interactive elements. In an empirical evaluation, both visual representations received higher ratings of attractiveness, stimulation, novelty and transparency compared to a standard policy long text. Interactivity improved time spent with the policy. There were no effects on conversion rate, perceived control or perceived trust, efficiency and perspicuity. More research is needed, especially with regard to the cost-benefit ratio of visual privacy policies.

Reference

Daniel Reinhardt, Johannes Borchard, and Jörn Hurtienne. 2021. Visual Interactive Privacy Policy: The Better Choice?. In CHI Conference on Human Factors in Computing Systems (CHI ’21), May 8–13, 2021, Yokohama, Japan. ACM, New York, NY, USA, 12 pages. https://doi.org/10.1145/3411764.3445465