Ausgewählte Publikationen nach Themen

Olbermann, Z., Mayer, F. & Schramm, H. (2024). Greenfluencing Through the Power of Emotions? Impact of Message Frames and Emotionally Matching Background Music on the Effectiveness of Influencers’ Environmental Communication. Social Media + Society, 10 (2).
Breves, P., Amrehn, J., Heidenreich, A., Liebers, N. & Schramm, H. (2021). Blind trust? The importance and interplay of parasocial relationships and advertising disclosures in explaining influencers’ persuasive effects on their followers. International Journal of Advertising, 40, 1209–1228.
Breves, P. & Schramm, H. (2021). Bridging psychological distance: The impact of immersive media on distant and proximal environmental issues. Computers in Human Behavior, 115, 106606.
Breves, P. & Schramm, H. (2019). Good for the feelings, bad for the memory: the impact of 3D versus 2D movies on persuasion knowledge and brand placement effectiveness. International Journal of Advertising: The Review of Marketing Communications, 38, 1264-1285.
Spangardt, B. (2019). Corporate Advertising. Wesenszüge und Wirkungen einer Kommunikationsdisziplin an der Schnittstelle von Werbung und Public Relations. Wiesbaden: Springer VS.

Schramm, H. & Mayer, F. (2024). Challenges to and Perspectives on Mainstream Music Radio Programs in Germany. Journal of Broadcasting & Electronic Media, 68, 107-124.
Herget, A.-K., Breves, P. & Schramm, H. (2022). The Influence of Different Levels of Musical Fit on the Efficiency of Audio-Visual Advertising. Musicae Scientiae, 26, 3-23.
Herget, A.-K (2021). On music’s potential to convey meaning in film: A systematic review of empirical evidence. Psychology of Music, 49(1), 21-49.
Herget, A.-K. & Albrecht, J. (2021). Soundtrack for reality? How to use music effectively in non-fictional media formats. Psychology of Music. [Online first]
Schramm, H. (Hrsg.). (2019). Handbuch Musik und Medien. Interdisziplinärer Überblick über die Mediengeschichte der Musik (2., überarb. u. erw. Aufl.). Wiesbaden: Springer VS.

Schramm, H., Liebers, N. & Breves, P. (2022). Feels like Coming Home: Effects of Heimat Associations in Television Programs on Social Identity, Sense of Heimat, and Eudaimonic Entertainment Experience. Journal of Broadcasting & Electronic Media, 66, 794-822.
Schramm, H. & Knoll, J. (2017). Effects of Women’s Football Broadcastings on Viewers’ Moods and Judgments - Investigating the Moderating Role of Team Identification and Sex. Communication Research, 44, 54-76.
Schramm, H., Schallhorn, C., Ihle, H. & Nieland, J.-U. (Hrsg.). (2018). Großer Sport, große Show, große Wirkung? Empirische Analysen zu Olympischen Spielen und Fußballgroßereignissen. Köln: Herbert von Halem.
Wirth, W., Hofer, M. & Schramm, H. (2012). Beyond Pleasure: Exploring the Eudaimonic Entertainment Experience. Human Communication Research, 38, 406-428.
Schramm, H. & Wirth, W. (2010). Exploring the Paradox of Sad-Film Enjoyment: The Role of Multiple Appraisals and Meta-Appraisals. Poetics: Journal of Empirical Research on Culture, the Media and the Arts, 38, 319-335.

Schramm, H., Liebers, N., Biniak, L. & Dettmar, F. (2022). Neuere Forschung zu parasozialen Interaktionen und Beziehungen. Steckbriefe von über 250 Studien aus den Jahren 2016 bis 2020. Baden-Baden: Nomos.
Liebers, N. & Schramm, H. (2022). Intimacy despite distance: The dark triad and romantic parasocial interactions. Journal of Social and Personal Relationships, 39, 435-456.
Hartmann, T., Wirth, W., Schramm, H., Klimmt, C., Vorderer, P., Gysbers, A., Böcking, S., Ravaja, N., Laarni, J., Saari, T., Gouveia, F. & Sacau, A. (2016). The Spatial Presence Experience Scale (SPES): A Short Self-Report Measure for Diverse Media Settings. Journal of Media Psychology, 28, 1-15.
Bilandzic, H., Schramm, H., & Matthes, J. (2015). Medienrezeptionsforschung. Konstanz: UVK.
Wünsch, C., Schramm, H., Gehrau, V. & Bilandzic, H. (Hrsg.). (2014). Handbuch Medienrezeption. Baden-Baden: Nomos Verlag.

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