Prof. Dr. Holger Schramm

Prof. Dr. Holger Schramm

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Profile:

Holger Schramm, PhD., graduate Communication Scientist, born in 1973, studied Media Management (Media Studies, Communication Research, Law) at the Department of Journalism and Communication Research (IJK) at the Hanover University of Music, Drama and Media as well as at the College of Communication of the University of Texas at Austin (USA). From 2000 to 2003, he was a research associate at the IJK. In 2003, he received his doctorate in Communication Studies. From 2003 to 2010, he was a senior assistant at the Institute of Mass Communication and Media Research at the University of Zurich (IPMZ). In-between, he was a visiting professor at the Department of Sports Journalism at the German Sport University Cologne (2006) and also a deputy professor at the IJK Hanover (2007). He received his Habilitation and university teaching credentials (‘Venia Legendi’) in Journalism and Communication Studies in 2010. Since 2010, he holds the chair for Media and Business Communication at the Institute for Human-Computer-Media at the University of Würzburg.

Main Interests and Research Focus:

Representation, experience and effect as well as conception and marketing of entertaining and persuasive media and communication offers:

• Music and Media (In Particular: Music Formats on Television and the Radio)
• Sports and Media (In Particular: Major Sporting Events on TV (Soccer World Cup, Olympic Games)
• Entertainment through the Media (In Particular: Emotional Experience, the Flow and Presence Experience, Parasocial Interactions and Relationships)
• Marketing Communication / Strategic Communication (In particular: Traditional Mass Media ways of Advertising, Product/Brand Placements in audiovisual Media, Image Campaigns)

 

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