Media and Business Communication

Our Department

The department of media and business communication focuses on the reception and impact of high-reach media. In research and teaching, we explore high-demand entertainment and music offerings.

How are these media perceived and processed? What factors influence the success of media communication? How must a media offer, a message, or an advertisement be designed to elicit certain experiences in the recipients?

Insights from media reception and impact research can be used for the strategic design of communication and media offers. At this juncture, the department of media and business communication provides new impetus.

Our Team

We wish you...

... a great term break!

Research Interests

Effects of classic and new advertisement forms
Brand communication
Persuasive aspects of communication and media design
Green advertisement and environmental communication

Representations, experiences and impacts of music in media
Music in the media over time
Music production and marketing
Music psychology

Representations, experiences and impacts of entertainment offers (e.g., tv shows, series, sports)
Parasocial interactions and relationships with persons in the media
Sense of home and nostalgia
Experiences of flow and presence